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Omidyar digime11/16/2023 ![]() ![]() The study has taken place at the very start of a new wave of debates around online privacy following shortly the above mentioned event. At the same time it was revealed that apart from more expectations about the content of the reports, much more transparency is anticipated from the governments on how they access and use citizens’ data. This has indicated that transparency reports, although not comprehensive at the moment, are developing as the ICT industry accountability standard, which was further stimulated by the event. The study has revealed the increased salience of the transparency agenda in the corporate policies whereby the companies, already issuing transparency reports on compliance with state requests on user data, have reiterated their commitment to user trust and the values of human right of privacy operationalised inter alia by these reports other companies, having made earlier pledges about coming up with their reports in the near future, were able to highlight the value of the report both as a trust-building instrument and a corporate lobbying tool as tested by the recent event. The involvement of the major Internet-companies at the early stage of the scandal as allegedly colluding with the state put the issues of the transparency high on the agenda in the ICT industry reflecting new challenges in data protection and privacy policies that they face as aggregators of vast amounts of data, which they also must disclose to the state authorities in response to lawful requests. Their study is set against the backdrop of a case study of the leak about the US NSA surveillance practices (June 2013). ![]() This research paper looks at the transparency policies of the major ICT companies and the accountability format of Transparency Report. Finally, the last section of the article takes a closer look at both risks associated with the use of neurotrackers and the opportunities that these new wearable technologies bring. In this paper, I provide an overview of mindtrackers and their functionalities, as well as insights into how marketing can be disrupted by the new wave of wearable technologies that o er access into consu- mers’ minds. ![]() This shift is of crucial importance, as track- ing of parameters that correlate best with various mental processes, and the evolution of context-aware systems, can bring about a profound change in our understanding of what product perception and marketing are about. Currently, with the advent of technologies and software dedicated to a ective computing (such as Muse, Melon, Emo- tiv or Empathica) their focus is slowly shifting towards issues of detect- ing mental states, mental wellbeing, nurturing creativity, innovation and workplace productivity. So far, wearable technologies enthusiasts, movements related to using activity trackers, such as the Quanti ed Self, as well as companies that use data from wearable technologies were mainly focusing on medical tracking applications. In the book you can among others read about: - What is "data ethics"? - Data ethics in practice - The rise of the privacy aware consumer - The global fight for standardisation - The data driven ‘tracking by default’ business model - Why privacy is important - The alternative 'tech revolutionaries' - Privacy as innovation - The data ethical challenges of AI, drones and robots - Data monopolies - The personal data trust movement - Data ethics as “the new green”. They decided to write the book to push for the development of an alternative digital data infrastructure and a new "ethically aware" discourse on big data innovation. Pernille and Gry first met in 2013 when researching the challenges to youth’s privacy on social media and creating crypto parties for children and their teachers. The two female authors Gry Hasselbalch and Pernille Tranberg are co-founders of the Thinkdotank (together with co-founder Birgitte Kofod Olsen) that was created while writing the book. The concept “data ethics as a competitive advantage” the authors created in support of the alternative business movement and has inspired big and small companies as well as governments and policymakers to consider and assess the ethical implications of their data practices and in many cases change and redirect data practices. Its crucial contribution was its constructive approach that sought out the alternative company practices and initiatives that were countering the established big tech surveillance and “tracking by default” practices. It was the first book to use the term "data ethics" and describe it in detail. It described the emerging movement of the mid 2010s to take back control of our data from powerful big tech Silicon Valley actors. The book was one of the early books to describe not only the privacy implications of the commercial exploitation of big data, but the broader social and ethical implications. ![]()
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